Portfolio categories: <span>social</span>

Our Frasier Remake

As the editor (and creator) of Our Frasier Remake, I assembled and shaped a completely unique, shot-for-shot recreation of the Frasier pilot — constructed from more than 180 segments submitted by artists, animators, and filmmakers around the world. Each scene was interpreted in a radically different style, and my job was to bring them together into a cohesive, emotionally faithful, and rhythmically watchable episode.

Editing this project involved far more than stitching scenes together. I structured the full-length film for narrative and comedic flow, balanced wildly varied visuals, and maintained character and story continuity across dozens of artistic tones. I also mixed a completely original audio track using improvised jazz drumming (a la Birdman to mimic the rise and fall of the original laugh track), sound effects, and new vocal performances from actors including Lauren Lapkus, James Adomian, and two-time Emmy winner Eric Bauza. Sound design, comedic timing, and voice delivery all had to feel organic, despite coming from dozens of disconnected sources.

In addition to the film itself, I also cut multiple punchy trailers and teaser spots that helped establish the project’s identity and build momentum in the press. I also mastered a theatrical version that screened to sold-out audiences in Los Angeles, New York, San Francisco, and Austin. Those screenings expanded the presentation to include ‘making of sizzles,’ behind the scenes clips, and shorts from various creators on the project.

We released the full project the day before Paramount+ debuted their official reboot of Frasier, positioning our chaotic, lovingly crafted indie version as a kind of fan-powered counterpoint — and generating wide attention in the process. The film was covered by TheWrap, AV Club, ScreenRant, LAist, and Cracked, with AV Club calling it “a unique and entirely D.I.Y. take on television’s greatest snob” and Cracked headlining, “Crowdsourced Frasier Reboot Looks Way Cooler Than Real One.”

This was one of the most complex editorial challenges I’ve taken on — a massive puzzle of formats, tones, and styles — and the result is a singular, collaborative work that I’m proud to have shaped from raw chaos into something truly watchable, funny, and culturally resonant.

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Tao TikTok

Bring Me: Dig This

As part of BuzzFeed’s BringMe series, I directed and edited a fast-paced social video spotlighting Dig This Las Vegas, the heavy-equipment playground where anyone can drive real bulldozers and excavators. To capture the adrenaline and joy of the experience, I rigged multiple GoPros to helmets and machinery, delivering immersive POV shots and dynamic action footage that felt as powerful as the machines themselves. The edit followed BringMe’s signature format: snappy, energetic, and built for Facebook’s scroll-stopping environment.

The result was a wildly engaging video that earned over half a million organic views on Facebook, with strong engagement from viewers thrilled by the novelty of operating construction equipment for fun. The piece not only amplified Dig This’s brand as a one-of-a-kind Vegas attraction, but also demonstrated how clever rigging, visual storytelling, and format-savvy editing can turn a niche experience into viral social content.

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Peyton It Forward

I worked with Peyton Manning’s team at Omaha Productions as creative director and producer to develop the “Peyton It Forward” campaign for Bud Light, aimed at promoting a Super Bowl ticket and concert ticket giveaway. With a tight timeline of just three weeks from conception to execution, I collaborated with Omaha’s marketing and production teams, as well as remote and in-person teams across several locations. Leveraging my strengths in quick-turn digital content, I created engaging, high-quality content that would resonate across various platforms.

To kick off the project, I collaborated with Bud Light’s marketing team, understanding their vision for an organically engaging advertisement that would capture the attention of fans. We recognized the unique opportunity to feature prominent NFL players—from Hall of Famers like Peyton Manning and Emmitt Smith, to current MVPs like George Kittle and Saquon Barkley—who already had established relationships with Bud Light.

Once the athletes were onboard, I faced the challenge of ensuring that their remotely-shot videos would come together cohesively. Working closely with Omaha’s Head of Production, we implemented our well-developed remote shooting protocols, which maintain consistency across different filming locations. This included meticulously matching lighting and camera specifications and ensuring high-quality control standards were met. Our commitment to excellence paid off, resulting in a polished final product.

The campaign ultimately produced 32 unique assets designed for distribution across multiple social media channels. Understanding that modern audiences engage more with entertaining content rather than traditional ads, I emphasized a narrative that would spark shares and discussions online. The humorous angle, featuring the athletes playfully vying for credit on the “Peyton It Forward” idea, was a strategic choice that reflected Peyton Manning’s personality and helped create a sense of unity and enjoyment among viewers.

Humor, in particular, served as a powerful tool for us. It allowed us to foster an uplifting atmosphere that appealed to a broad audience, in line with our mission at Omaha Productions. By leading with entertainment rather than a straightforward sales pitch, we aimed to meet fans where they spend most of their time—on social media—thus enhancing our overall marketing strategy.

This project exemplified how my role as creative director and producer allowed me to harness the collective talents of our team, navigate the complexities of fast-paced production, and deliver impactful content that not only aligned with Bud Light’s objectives but also engaged and entertained fans.

When You Fall In Love With A New Car

In this series for Honda and Snapchat we used the native language of the fast-paced, vertical platform to speak directly to consumers. Focused on meme-able content we showed beauty shots of a Civic followed by someone reacting with an emoji face.

This campaign was one of several done by BuzzFeed and creative directed by me that were among the first ads ever run on Snapchat. Working with their team to define the parameters for branded content was an exciting and challenging venture, the learnings from which became the playbook for BuzzFeed’s incredibly successful Snapchat Discover advertising partnership.

Pretty F**king Cool Stories

Six-episode social series for Warner Music to launch a new artist.