In this unscripted series, we surprised a house party with a delicious late-night Denny’s Pancake Breakfast. Under the guise of making a “house party” video for BuzzFeed, our crew had unfettered access to our guests and the location without raising suspicions.
As the revelry crescendoed and the craving for after-hours snacking took over, Denny’s waiters delivered an enticing late-night breakfast spread featuring their new pancake recipe. As a result, we captured authentic and candid reactions from dozens of millennials. Their reactions highlighted the taste and texture of Denny’s Pancakes, making viewers’ mouths water as well.
This video campaign resulted in nearly 4M organic views, comments, and shares on Facebook. To this day, I can’t watch these spots without wanting Denny’s Pancakes.
- Client Denny's
- Agency BuzzFeed